My review of "Treasure Yourslef," By Miranda Kerr.
According to The Great Wiki, Miranda Kerr (born 20 April 1983) is an Australian model best known as one of the Victoria's Secret Angels since mid-2007. Kerr began modeling in the fashion industry when she was 13. She is married to Legolas.
She is also an author. And, I will admit, this burns me up inside.
Having read much of "Treasure Yourself," this afternoon, I have to admit, I see the appeal of her brand, especially among the shy awkward girly set. It's a pink, cute package with a neat and clever look and feel. And it is pink. Kerr seems to genuinely try to present a positive, pro-girl message aimed at encouraging young ladies to love themselves and hone in on what makes them unique. And also, she's a Victoria's Secret Underwear model married to goddamn Will Turner. So, she's got that going for her, shy and awkward girl. What do you have? A sock monkey? A sock monkey's a good start. That's just as good. Really. A sock monkey. Try to love who you are, ok?
The words in the book are arranged competently, and overall, the writey parts are mercifully short. It's padded out with girly artwork and illustrations in the same way that an undergraduate student tweaks linespacing and font choices in order to make his last-minute term paper seem more substantial than it really is. Seriously, the plaintext file of this book is probably, like, 25 pages.
However. the writey bits of the book are just not very good, and if Kerr wants to be the 'good girl' of the superfashion world, she needs to try harder. The sections of "Treasure Yourself," about body image and nutrition are incomplete and made nearly laughable given the lack of scientific validity to Kerr's recommendations:
- "If you're having trouble sticking with your exercise plan, try running with friends!"
- "Yoga keeps me fit and healthy, inside and out."
- "I eat the right food for my body, drink lots of water and detox regularly."
Given the attention and criticism lobbed at the modeling industry, Kerr's approach to this topic is at best vapid, and at worst harmful. Seriously. if you're not thinking about Malibu Stacy you should be.
I'm not saying that Kerr is a bad person. And I genuinely believe she thinks she is doing good work. She maintains that she doesn't believe that girls should feel the need to hold themselves to the standard of beauty set by the modeling industry in general and by herself specifically. When accused of having an Eating Disorder in October of 2009, she told Grazia Magazine, “I really don’t want girls to think they have to look like me. I want them to nurture themselves and really be the best they can be." Of course, as she continues to participate in a image-obsessed industries like modeling and cosmetics, one has to question Kerr's commitment to that belief.
The last 100 pages or so of the 230 page book are short, fluffy quotations and affirmations tied loosely to the topics explored in the first half of the book. These quotes are culled from popular inspiration gurus like Louise Hay, Deepak Chopra, Steven Covey, and, of course, Kerr herself.
This is not a self-help book. This is not a memoir. This is a ugly and obvious piece of marketing for Kerr's brand of organic cosmetics-- the book is featured prominently on the Kora Organics website. The design of the book and is obviously -on brand- with the Kora line.
"Treasure Yourself" is just as predatory to little girls as Joe Camel was to teenagers. This book is about getting the brand hooks in to our young. HayHouse, the book's publisher, Kerr herself, and the five Astroturfers who gave the book positive reviews on Amazon.com should be ashamed of themselves.
Miranda Kerr's "Treasure Yourself" Final Rating: Do. Not. Want.
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