Got a weird assignment at work today. Had to write a postcard for people who treat depression. So, you're not really selling anything to people who are depressed, you're selling something to people who know about depression. Or want to know more. Or something.
Regardless, I was really stuck. One of the things about being a "create on demand" professional is that you have to have little tricks to get your creative mojo cooking. I like to do mind maps. Especially to songs I love. So a mind-map on Depression Treatment: Rilo Kiley's "Better Son/Daughter" yields the following results: