Honestly, I feel bad for Microsoft sometimes.

Microsoft is the Ziggy of the software industry. Think about it. Everybody knows who Ziggy is and most people hate him. And then some people take great pleasure drawing a nipple on his voluptuous nose.

Case in point: Today's ZDnet.com's article breathlessly entitled "XP SP3 performance gains - Nothing to write home about."

The article does little more than draw a giant nipple on Microsoft's voluptuous nose, running a series of benchmark tests on various computers to prove that what was essentially a hot-fix roll-up service pack doesn't magically accomplish something beyond the scope of it's intended design.

May I suggest the following story for next week's headlines at ZDnet: "XP Service Pack 3 does nothing to protect users from tiger attacks." Then we can all point and laugh at Microsoft for being so large and stupid that it can't see the implicit danger of tiger attacks and don't they have any engineers in Redmond they can throw at the tiger attack problem?

This kind of reporting is easy kicking at the cat. It's lazy journalism at best and irresponsible at worse.

I installed SP3 on an old laptop last night. The experience was less than flawless and less than easy, but you know what? I only had to reboot twice. That's roughly six times less than I would have had to reboot in a pre-SP3 world. And that, in my opinion, is a service pack done right.



When you say Tiger do you mean Mac OS X 10.4?

Maybe Leopard would be a better cat to mention...

Title Baiting

I saw this come across my feeds this morning too, but I saw it via techmeme. I don't know how I feel about the current trend in headline writing in the last half year.
Your blog post is spot on about how the title directs the content and the viewership. People that click on that headline will feel cheated if a fair look with objective views and straw man free argument is presented. Gimme the dirt!!
I think we are hearkening back to an old timey smoke filled headline generating news room. Sites like digg and techmeme, behaviors like twitter and feed reading necessitate quick conveyance of information. So instead of a keyword rich descriptive title, sensationalism is the new black. Our brains work very simply, and shitty blog posts like this play to that sweet as chocolate dopamine releasing response that everyone has, schadenfreude.